Why Your Business Needs A Website In Kenya – 2024

Have you ever asked yourself as business owner if your business need a website in Kenya? Or Is it worth it to a business to have a website in 2024? I’m a business owner, Flocode Digital a website design and development agency in Kenya, and by the end of this article I will have answered you questions. Perhaps, I may take you to other articles so as to answer related questions which may come up when you are reading this article.

In Kenya’s business landscape, the necessity of a strong online presence echoes global discussions. Do businesses in Kenya truly need a website? Amidst evolving consumer behavior and expanding digital connectivity, the answer resounds “YES“. As local enterprises ponder the relevance of websites, it’s crucial to recognize their pivotal role in enhancing visibility, credibility, and market reach.

How does a website benefit businesses in Kenya, particularly those with small operations or offline-only presence?

Despite the absence of online sales, a website remains indispensable, ensuring competitiveness and preventing loss to digitally adept competitors. Amidst uncertainties, such as those posed by the COVID-19 pandemic, can businesses afford to forgo an online presence? As the retail landscape shifts and millions turn to online platforms, businesses risk falling behind without a digital storefront. In summary, this article explores why businesses in Kenya must embrace the necessity of websites, harnessing their power to thrive and succeed in an increasingly digital world.

Do people really use internet?

Yes people use internet. As time goes by, people keep embracing the use of internet which keep increasing the number of potential clients and customers a business owner can get online. Internet users find it helpful when they get relevant answers to questions they may have when they search it using search engines like google. This keep making it bold that it is an essential asset for a business to need a website in Kenya, in this generation to answers their questions, for example “What is the price of..”. Users usually need to know the range of a price of a product, which means they are potential customers.

How frequent do people search on google?

According to statistics made recently: Every minute, a total of 5.9 million searches are made on Google globally. “The number of people in Kenya using the internet stands at 22.86 million (43% of the total population). However, the 2019 estimate of Internet users in Kenya from the  International Telecommunication Union puts the number at 46,870,422, corresponding to a penetration rate of 89.7%. ” as featured in Belva Digital.

How many website do exist online?

However, according to statics made recently “There are 1.13 billion websites in the world as of February 2023 of which 82% were deactivated, which means around 200 million websites are active.” as featured in Forbes. In ratio, total number of websites : number of active websites is 354 million searches per hour : 200 million active websites which is 1.17 : 1. This clearly indicates there is a chance if a business has a website in Kenya is visible on google there is a potential is visited every hour. This is actually ridiculous!

Number of searches per hour globally in millions calculator image. Showing why every businesses in Kenya
Google calculator image

This clearly indicates there is a high potential of a business succeeding online if its website is well managed and SEO optimized. Actually according to statistics it’s like having a copy of your business online which is visited every hour.

Similarly, there are 13,198 websites using google analytics in Kenya as featured in trends.built.com. Google analytics is a tool that helps website owners get insights and trends about their website users and visitors as well. And recently all most every website owners uses tool, which clearly means there are approximately 13,198 websites in Kenya. The number includes portal websites, portfolio websites and personal websites as well. To know more about google analytics and search console click the link below:

Read more: What Is Google Search Console: Step-By-Step Guide For 2024

Screenshot image showing number and websites that uses google analytics. from builtwith.com this shows the number of businesses with websites in Kenya
Screenshot for Builtwith.com

As per the ratio of number of internet users in Kenya and number of websites in Kenya is approximately 1732.08061828 before excluding number of people who use social media platforms. Kenya is a developing country and as per the statistics Information Technology(IT) sector hasn’t developed that much. This is actually a great advantage for business to take by having a website in Kenya where they can “trap” these internet users to their websites and eventually turn them to potential customers and clients.

Image showing a calculation of ratio of internet users and number of businesses with  websites in Kenya. Indeed
Google calculator screenshot

Is it worthy it to a business to have a website in Kenya?

A bold “Yes” it’s worthy to a business to have a website in Kenya. Because, regarding the statistics we just made, when a business has a website it will be exposed to a larger audience, literally, the whole world (this can be determined by which type of domain name extensions you choose). Imagine, a small business that gets an average of 5 clients a day can get an additional of one potential client every hour visiting their business.

Do I need a website if I have an Instagram page or any other social media account?

Is relying solely on Instagram or other social media platforms enough for my business? Many businesses heavily rely on platforms like Instagram for their online presence. While these platforms offer advantages in audience building and market research, are they sufficient replacements for a dedicated business website?

What if social media platforms change policies? Waking up to find that Instagram or other platforms have changed their policies can be alarming. But what are the implications for your online presence? How can you maintain control over your brand identity and presentation?

Where do customers turn when searching for businesses?

When customers search for businesses locally, do they primarily use Instagram or Google? Understanding the importance of search engine optimization (SEO) for business visibility can help determine if a website is essential for attracting and retaining customers.

How does credibility play a role? In today’s competitive market, credibility is paramount. While Instagram may provide a quick route to establishing an online presence, does it offer the same level of trust and authority as a dedicated business website?

What about attention span and conversion? Amidst the fleeting attention spans on social media, can a website ensure undivided attention from potential clients, ultimately increasing the likelihood of conversion? Meanwhile maintaining an Instagram page or other social media accounts can be beneficial, are they truly enough to support your business objectives? Understanding the importance of a business website as a complement to social media platforms remains crucial for establishing a robust online presence and credibility in the digital age.

Now that we have seen if there is potential of your incoming website succeeding then let’s check some reason why every business needs a website in Kenya.

Here are the Seven Reasons Why Every Business Needs A Websites in Kenya

Image showing a confused man illustrating why every business needs a website in Kenya. image by freepik.com
Image by FREEPIK

1. 24/7 Accessibility: Your Business Never Sleeps

In a world that never sleeps, businesses equipped with a website enjoy the unparalleled advantage of continuous accessibility. The ability to operate 24/7 caters to the growing consumer demand for instant access to information, services, and products. This constant availability not only enhances customer satisfaction but also positions the business as responsive and user-centric.

2. Reach a Global Audience: Expand Your Business Horizons

Gone are the days when businesses were confined by geographical boundaries. A website becomes the digital gateway for businesses to transcend borders and connect with a global audience. This expansive reach is instrumental for businesses seeking to diversify, tap into new markets, and establish a foothold on the international stage.

3. Credibility and Professionalism: Making a Lasting Impression

Your website is more than just a virtual address; it’s a digital storefront that speaks volumes about your business’s credibility and professionalism. A well-designed website creates a positive and lasting first impression, setting the stage for trust-building. Customers today often equate a polished online presence with reliability, and a website becomes the cornerstone of that perception.

4. Marketing and Advertising: Cost-Effective Strategies

In the realm of marketing and advertising, a website emerges as a cost-effective powerhouse. Leveraging strategies like search engine optimization (SEO), businesses can enhance their online visibility without the hefty financial commitments associated with traditional marketing channels. The versatility of a website allows for seamless integration with social media platforms, amplifying the reach and impact of marketing efforts.

5. Customer Engagement: Building Meaningful Relationships

Customer engagement is not just a buzzword; it’s the heartbeat of successful businesses. A website becomes the hub for direct and meaningful interactions with the audience. Through features such as contact forms, comments, and newsletters, businesses can actively engage with customers. This two-way communication fosters relationships that extend beyond mere transactions, cultivating brand loyalty and advocacy.

6. Competitive Edge: Stay Ahead in the Digital Race

In a landscape where businesses vie for attention, having a well-optimized website is not just advantageous; it’s a competitive necessity. Establishing an online presence not only levels the playing field but also provides a distinctive edge. Businesses without a digital footprint risk fading into obscurity as consumers increasingly turn to online channels for their needs. A strategically crafted website positions your business as forward-thinking and aligned with the evolving preferences of the digital-savvy audience.

7. Data Insights: Informed Decision-Making

Beyond its visual appeal and functionality, a website is a treasure trove of data insights. Analytics tools offer a deep dive into user behavior, popular content, and conversion rates. Armed with this information, businesses can make informed decisions, refine strategies, and tailor their offerings to align with customer expectations. The era of intuitive decision-making is here, and a website serves as the conduit for data-driven success.

In conclusion:

In summary we answered our questions: It essential for a business to have a website in Kenya and it is really worthy it a business having a website in Kenya. A website is not merely a checkbox on the digital to-do list; it’s the key to unlocking limitless opportunities and steering your business towards sustained growth.

Embrace the digital transformation, invest in a website tailored to your unique business goals, and witness the profound impact it can have on your overall success. The journey toward a thriving future begins with a strategic and well-crafted online presence.

As part of our commitment to staying updated on industry trends and best practices, we’ve explored how effective web design can expand business opportunities. Our recent blog post delves into why businesses in Kenya need a strong online presence and how strategic web design plays a crucial role in achieving this goal. To learn more about expanding your business through effective web design, check out that article by DesignRush, our partners, for more insights.

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